“Together with CDDN, business is taking control over its customer data quality”
Your customer data ought to be of maximum quality. Exactly the reason why we work closely together with business communities, and enable them to collaborate in optimally cleaning their customer data files. Today, we are succeeding in this with up to 99% certainty. Optimising reach, cutting down expenses, decreasing irritability. Thus enhancing your brand image.
Data quality according to new modern thinking
In reaching consumers - your customers - address information lacking quality or being outdated, are major issues. In no time, mutations not passed on either not processed, can lead to mailing list data being severely off. Traditional consumer data providers are able to verify and correct only a small portion of this data. Sure you might be competitors operationally, but what more efficient a marketing tool could you think of?
The basic principle: the strategy
Working together on creating a source document, sharing each other's data. And systematically refreshing and validating these data by reporting on clients deceasing or moving, and on when has been the last moment of contact through a certain address. This way, together with industry an extensive and maximally up to date database is created, through which the future of optimal data quality is assured.
After more than 20 years, now having introduced the new standard in data quality, the people behind CDDN QualiData are proudly offering you this alternative. The introduction of the QualiData ‘Basisadministratie’ has led to dozens of companies and institutions cooperating, and already more than 60 million customer characteristics are being administered.