The online gambling market is highly regulated and demands a flawless approach to customer registration and verification. Lucky 7 Casino, which entered this competitive market at the end of last year, deliberately chose VerifyMe 3.0 from CDDN as a crucial tool to meet the high standards expected of licensed operators. Erik Mertens, co-founder of Lucky 7 Casino, explains why reliability and local collaboration were decisive factors.

Lucky 7 Casino was born from a passion for the gaming industry and experience in the slot machine trade and international poker tournaments. “Our background clearly lies in this sector, which made the step to our own online casino a logical one,” says Mertens. “We began preparing our license application in 2020, a complex process that took several years. We finally received our license in October 2024.” Thorough preparation was essential due to strict regulations and high-quality standards. Mertens: “Everything had to be spot-on—think Champions League level. Especially as a smaller company with three shareholders, we couldn’t afford mistakes. That’s why we selected experienced partners like CDDN and Finnplay.”

Successful Collaboration

Lucky 7 Casino deliberately chose the Finnplay platform, partly because of its already successful collaboration with CDDN. “The fact that other Dutch providers were already working with them gave us the confidence to start directly with VerifyMe 3.0,” says Mertens. This partnership allowed Lucky 7 Casino to immediately benefit from a smooth and reliable registration process.

VerifyMe 3.0 offers innovative features that add immediate value for Lucky 7 Casino.
The improved ID scan and unique IBAN-Name check make the registration process virtually error-free. Mertens explains: “From our launch, VerifyMe 3.0 has enabled us to offer players an excellent user experience.” Additionally, Lucky 7 Casino chose to implement strict limits that go beyond legal requirements. “We have clearly opted for quality over quantity,” Mertens states. “This approach mainly attracts recreational players and minimizes risks.”

Counterproductive

Although Lucky 7 Casino is on solid footing, Mertens expresses concern about the future of the regulated market. “Increasing regulation, higher gambling taxes, and restrictions on marketing make illegal providers more attractive to players. In the end, this works against what regulation is meant to achieve.”

Despite these challenges, Mertens remains optimistic about the future, thanks to the strong foundation Lucky 7 Casino has built. “Our main task is to provide a safe gaming environment. With reliable partners like CDDN, we continue to succeed in this. We trust that our careful approach and high-quality service will continue to make a difference.”